CANDIA was distinguished at the EXPORT LEADERS AWARDS 2021, for its performance in the field of extroversion. The extroversion and the strengthening of the presence of Greek companies in foreign countries is a key lever for the restart of our country's economy. CANDIA's entry into foreign markets was realized with the innovative collection of handmade Bodyfix mattresses, which are made from 100% natural materials and exclusively by hand.

Today, CANDIA exports to 13 foreign countries with a total of 44 points; of sale in Europe and Asia (Austria, Belgium, France, Germany, Switzerland, Italy, Spain, China, Korea, Cyprus, the Netherlands, Poland and Russia). In 2017, it entered the markets of Asia with two stores in China and Korea, while in the same market, it is already its 3rd, under construction, concept store.

A strong message of optimism for the restart of the economy was conveyed by all participants in the digital forum "Export Leaders 2021" of NEW TIMES, with especially important presences from both government agencies and business executives.

The past 7th consecutive years, Candia participates in Salone Del Mobile exhibition in Milan, presenting the unique handmade mattress collection, BODYFIX. The company's philosophy along with the quality products gave the visitors the opportunity to feel closer to the breeze and the people of the Mediterranean and to "travel" to a setting inspired by the Cycladic architecture and the mountain formations that you find in Santorini.

Salone del Mobile exhibition is a global reference point for furniture and design, where new trends in furniture design are introduced. This year has attracted over 400,000 visitors from 165 countries.

Candia, faithful to its philosophy and the brand’s promise "WAKE UP IN THE MEDITERRANEAN", invited visitors of the exhibition in a Cycladic landscape. This year's ‘call’ has been influenced by the natural landscape & architecture of the world-famous Santorini! The design approach was based on the values routed in the Mediterranean, the same values that frame the new image of CANDIA.

Mr. Michalis Velivasakis, co-owner & commercial director of Candia quoted: "After 7 years of continuous presence in the Milan’s international exhibition, we see our visitors and partners looking forward to seeing us on the fair ... each year presenting something new and creative!"

Candia's dedication and trust to what the Mediterranean offers, is present not only via the company’s presence in the fair but also via the products themselves. The same philosophy is followed in the creation of the unique BODYFIX handmade collection. The mattresses are manufactured by experienced craftsmen by hand at every stage of their production with the exclusive use of natural materials such as olive oil, cotton and horse hair.

In a mass-producing world, Candia dares to be different, based on the belief that there is only one way to create a real masterpiece: by hand!

The stores architecture stretches to 700 square meters and has two levels and its main goal is to
convey the visitor to an awakening in the world and the breeze of the Mediterranean. The design
approach was based on the values ​​routing in the Mediterranean, the same values ​​that surround
the new image of CANDIA.
The conceptual architecture of the store over which the new corporate image unfolds:
- introduces the visitor to an experiential living, with sceneries that activate the visitors emotion
- activates design values ​​with the natural ingredients of the Mediterranean, such as: wood, stone,
pebbles, clay, white plaster, straw, herbs but also sun, wind, sea and earth
- uses the human senses, the eyesight, hearing, touch, smell as a means of perceiving,
understanding, and highlighting the unique characteristics of products
A story telling begins with entering Candias flagship store, urging the visitor to discover the
company values, the philosophy of the brand and to begin a narrative that stems from Mediterranean
parties and people.

CANDIA promised an awakening in the Mediterranean with the new campaign 'WAKE UP IN THE MEDITERRANEAN'. With a renewed logo & new promise, the CANDIA mattress company launched a new advertising campaign on Tuesday, September 5, 2017 communicating the new brand ID. In the new advertising spot, Candia invites consumers to experience an awakening in the Mediterranean, with the slogan WAKE UP IN THE MEDITERRANEAN.

Creative Idea

The advertising spot is based on this philosophy. Clearly and creatively, it captures the influence of the Mediterranean with vibrant images that smell aromas and reminds you of the sounds and flavors of the Mediterranean: family moments, cotton, wool, lavender, olive. The people of the Mediterranean and are the heros and the experiences they live in this place. Candia draws a journey to the Mediterranean that awakens the senses and encourages you to run, to love, to discover, to live.

An “awakening” in the Mediterranean from CANDIA. The launch of CANDIA’S new corporate image was held in the world-class exhibition, Salone del Mobile, at Milan.
At the international furniture & design exhibition in Milan, Salone del Mobile, on the 4^th of April, was presented the new corporate image of the mattresses company CANDIA. The updated image is distinguished by the new modern logo keeping only the established brand name “CANDIA”, written with minimal new characters with a “fresh” red background color.
The new brand promise “WAKE UP IN THE MEDITERRANEAN” is an “awakening” in the world and the aura of the Mediterranean. This is the promise that Candia wants to convey to all customers who choose its products.
The company counts 40 years of experience in the mattress industry, with the 2^nd generation of owners Michael & George Velivasakis successfully taking the wheel of the company. The strategy followed for the entrance in European and Asian markets was established with its unique collection of handmade mattresses, BODYFIX COLLECTION. Mattresses made entirely by hand by skilled artisans with 100% natural materials and the global innovation of fabrics treated with olive oil.  Mr. Michael Velivasakis quoted: "after 20 years of continuous presence in foreign markets we managed to gain the trust and love of consumers and hoteliers."